Digital marketing

Digital marketing

Putting durable growth themes to work

A thematic approach is a distinctive feature of Putnam Growth Opportunities Fund. The team analyzes global trends, as well as problems and potential solutions, to identify which themes could drive sustained growth for businesses over a multi-year time horizon.

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growth themes

THEME: Digital marketing

Digital marketing — promoting products or services through electronic devices — is imperative for business success. One key driver of this investment is the desire to capture and use customer data to drive better business outcomes, such as sales conversion and brand awareness. Many more businesses are making substantial investments to upgrade their digital infrastructure.

Companies are recognizing the increasing importance of social media, mobile applications, email, search engines, and websites for driving the growth of their businesses.

STOCK: Salesforce.com (CRM)

Salesforce.com is a developer and seller of customer relationship management software, with more than 150,000
users across a wide range of industries.

  • The company has leveraged its core Customer Relationship Management (CRM) offering to become a leader in digital marketing solutions.
  • Its broad platform and access to customer data via other cloud offerings puts it in a unique competitive position to deliver effective marketing campaigns to targeted audiences.

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Putnam Growth Opportunities Fund

See how investing in companies with durable long-term growth prospects, high and/or improving capital returns, and a strong ownership culture drives 5-star performance as of 5/31/2020.

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Get to know Putnam Growth Opportunities Fund

Learn more about the distinctive thematic approach and how the team analyzes global trends to identify which themes could drive sustained growth for Putnam Growth Opportunities Fund.

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The Morningstar Rating™ for funds, or “star rating,” is calculated for managed products (including mutual funds, variable annuity and variable life subaccounts, exchange-traded funds, closed-end funds, and separate accounts) with at least a three-year history. Exchange-traded funds and open-ended mutual funds are considered a single population for comparative purposes. It is calculated based on a Morningstar Risk-Adjusted Return measure that accounts for variation in a managed product’s monthly excess performance, placing more emphasis on downward variations and rewarding consistent performance. The top 10% of products in each product category receive 5 stars, the next 22.5% receive 4 stars, the next 35% receive 3 stars, the next 22.5% receive 2 stars, and the bottom 10% receive 1 star. The Overall Morningstar Rating for a managed product is derived from a weighted average of the performance figures associated with its three-, five-, and ten-year (if applicable) Morningstar Rating metrics. The weights are: 100% three-year rating for 36 to 59 months of total returns, 60% five-year rating/40% three-year rating for 60 to 119 months of total returns, and 50% ten-year rating/30% five-year rating/20% three-year rating for 120 or more months of total returns. While the ten-year overall star rating formula seems to give the most weight to the ten-year period, the most recent three-year period actually has the greatest impact because it is included in all three rating periods. Ratings do not take into account the effects of sales charges and loads.

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