The experience economy

The experience economy

Putting durable growth themes to work

A thematic approach is a distinctive feature of Putnam Growth Opportunities Fund. The team analyzes global trends, as well as problems and potential solutions, to identify which themes could drive sustained growth for businesses over a multi-year time horizon.

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growth themes

THEME: The experience economy

This theme is based on a growing preference for experiences over material possessions. More consumers are seeking to spend money on live entertainment and events, luxury travel and destinations, or interactions within social communities.

We believe the appeal of experiences has become more widespread after the pandemic lockdowns in 2020.

This demand, combined with higher levels of personal savings, should help a number of businesses grow at above-market rates for an extended period of time.

STOCK: Airbnb (ABNB)

Airbnb is an online vacation rental marketplace with a strong brand and industry leadership.

  • We believe Airbnb is showing accelerated market share gains over traditional accommodations, and we believe these gains will be durable
  • One key strength is the company’s two-sided network serving both hosts and guests
  • Airbnb has impressive global reach (over 200 countries), and over 80% of traffic is direct and comes from unpaid channels.

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consumers are favoring experiences over durables with their spending


Putnam Growth Opportunities Fund

See how investing in companies with durable long-term growth prospects, high and/or improving capital returns, and a strong ownership culture drives 5-star performance as of 5/31/2020.

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Get to know Putnam Growth Opportunities Fund

Learn more about the distinctive thematic approach and how the team analyzes global trends to identify which themes could drive sustained growth for Putnam Growth Opportunities Fund.

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